by Jonathan Denwood
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marketing small business
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The Internet beckons. You know you could be using it to promote your business, find new customers and build a longer, more loyal relationship with your ongoing customers. But how to do that without breaking the bank?
Simple answer: the Internet.
The Internet provides a multitude of tools to market your business. Out of all of those tools, new ones popping up every day, it can be difficult to choose which to use to promote your business. So, here's a top ten, all inexpensive and all effective, especially when integrated and pursued simultaneously.
Have a Website.
This is a no-brainer, but it's still a first step. A company website is important for any business. It's a 24/7 advertisement for your company. It's where you tell your company's story. A website is the cheapest method any business owner can spend to market the company story. In fact, in today's marketplace, anyone who says they don't need a company website is delusional. However, according to the Small Business Administration, only 30 percent of companies in the U.S. have a website. They're missing a great marketing opportunity.
Have a blog.
Blogs can do a great deal to help your company. They can become direct communication links for key company members to speak to clients and customers. They can provide a forum for more edgy material than can the company's official website. Also, they can "humanize" your executives for your customers, a factor that can help build customer loyalty. In addition, they can improve your SEO (Search Engine Optimization).
Social Networking.
The number of social networks on the Internet at the present moment is just daunting. However, there are some clear leaders that are suitable for business owners, as well as good places to promote your business and your customer-facing persona. These are LinkedIn and FaceBook. Sign in as an individual to see how they work; then, add your business and begin virtual networking.
Join Forums.
Internet discussion forums provide a professional, often cross-sector, setting for online discussions. Most forum sites will allow you in, let you add a profile about you and your business, and allow a link back to your company's website. The link can help boost your SEO; joining in the discussion is a form of virtual networking. Use this much as you would if you attended an association lunch and were "working the room".
Make an Online Video.
Who doesn't love a movie! Companies are creating videos to add to their Websites, their blogs, and to use when online networking. Videos add a welcome multi-media dimension to almost any business. You'll find many on YouTube, too, and popularity there can be a real boon to a business. Videos are much easier and less expensive to produce than you'd think: if you have a Mac, you already have some quality and easy-to-use video editor software on your computer. If you use a PC, Adobe Premiere Elements 7 is an inexpensive but powerful application. You can also hire a professional. Just make sure your video is either interesting or funny.
Do a Podcast.
What about a doing a podcast? They are inexpensive marketing tools, and if you are an expert in your field, they can provide you with a powerful tool for promoting your company. Use them on your Website and around the Internet as you would a video. (An example of how powerful podcasting can be is shown by what Andrew Horowitz has achieved with his podcast, The Disciplined Investor.)
Post on Popular Blogs.
Blogging is intended to be a two-way conversation. If you decide on a blog for your company, make sure you enter the blogging community full-speed. Go to other blogs and post comments. Become a presence and a leader in your market segment. Most blogs also allow links back to your site; use these to help improve your website's SEO.
Twitter.
"Tweeting" has quickly become a powerful online communication tool. Businesses are using Twitter to heighten awareness of their brands and to drive traffic to their sites. Twitter is still new and developing. It's a shorthand style of blogging. To understand it, you must try it. As with blogging, to make it work for you, you need to enter the conversation with others online.
Email Newsletter.
Permission marketing has been a big tool in a business toolbox for some time. Since it works off your database of customers (and you continue to build this as you send your e-blasts), permission marketing is very effective on a local basis as well as on a broader one. Use email newsletters to keep your loyal customers in touch with your products, as well as to add new customers with integrated opt-in functionality off your website.
Hire it out.
As with all marketing and advertising, Internet promotions require an investment. Many companies are simply shifting marketing dollars from traditional print streams and investing in the Internet instead. They're finding that Internet marketing is time-consuming, sometimes technical, and requires great communication skills. It can steal time away from your core business, and if that's how it seems to you, consider hiring a professional web-design and marketing firm. But if you have the time, by all means, leap into the Internet marketing arena yourself.
You can't ignore the Internet as a marketing tool anymore. And why would you? That's where your customers go to find products and services; that's where you need your brand to show up.
About Jonathan Denwood, website designer and owner of Digital Delirium. A creative techie, Denwood is a Web designer, Web developer and SEO expert who knows how to run a business. He's based out of the Reno, Nevada region. Visit his site: http://www.digital-delirium.net
Contact the Author
Jonathan Denwood
jonathan@digital-delirium.net
More Details about marketing small business here.
marketing small business
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Keywords: marketing, small business, marketing strategy, internet marketing, free internet marketing,
Monday, March 9, 2009
Ten Best Ways to Promote Your Business on the Internet
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Make Real Money Online Through Social Networking Websites - Befriend, Do Not Sell
Make Real Money Online Through Social Networking Websites - Befriend, Do Not Sell
Make Real Money Online Through Social Networking Websites - Befriend, Do Not Sell
By Buddy Shearer
You could make real money online if you set your mind to it. People say that it is not difficult to do so and all you have to do is to apply some mind and effort. This is true if you think of making money through social networking. You have to make profiles on these websites and then reach out to people through the group networks. If you really get at people who are interested in the product, there is a great possibility of getting some sales done. You can really be earning good money if you tap this properly.
It is not that you need to have a product that you can see. If you are enterprising enough, you could make money by selling a service. You could build a group of people that specialize at a particular skill that could be dispensed online and then search for people who are in need of such a skill. This is an interesting way to make money. All you have to do is to coordinate everything properly.
It is easy to learn how to make real money online through networking. But there are some points that can help you do better at this. Read the following points.
The Trick is in Having a Good Profile All social networking websites will require you to make a profile about yourself. Make this profile as informative (about you) as possible and tell people what you do and what you are looking for through the website. That way, you will get only targeted people in your group.
Call for More People Once you have made your profile, you must begin inviting as many people as you can to your group. This will expand your business interests exponentially.
Generating your Targeted Group A targeted group is a niche group that includes people who are keen on doing business with you. But to find this group, you will need to expend some effort. Expanding your niche should be a ceaseless activity.
Building More Profiles You cannot confine yourself to just one profile on one website. Once a profile is made, make an account on another website and build a profile there. Repeat the activity. This brings in a lot of people to your site.
Copyright (c) 2009 Buddy Shearer
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Labels: social networking, internet marketing, make money online, social networkers profile,
Networkers Club - Adsense - Top
How to Make Money Online - The Untold Truth of Turning Social Networking Visitors Into Buyers
How to Make Money Online - The Untold Truth of Turning Social Networking Visitors Into Buyers
By Yuki Shoji
Social networking websites have just gained popularity in the last couple of years. People of all ages use them in hopes of making friends, getting in touch with old friends or classmates, business networking, and for a variety of other purposes.
Those sites are full of people and all people are potential buyers. How do we turn these people into buyers? We get them to visit our websites, squeeze pages, sales pages, and landing pages...
Here are some simple tips you can follow to ensure you get visitors that interested in the products you are selling:
1. Make sure you design your profile to make an impact upon visitors when they look at it. Make it eye appealing but easy to ready. Offer them something in return for visiting your link. This can be anything from a free ebook to a free service.
2. Use multiple social networking sites. The biggest and most popular ones are Facebook and Myspace. They both allow business profiles just make sure you follow their rules. Myspace is more customizable.
3. When searching for prospects or "friends" on these social networking sites be sure to target the audience that would actually be interested in the services or products you are offering. This will ensure you are not wasting your time and boost sales.
4. Be sure to use a relevant profile picture. Try to use an image that captures a viewer's attention and at the same time is relevant to what you are offering. This will ensure the visitor does not feel he or she was mislead.
5. Include your social networking profile URL on various marketing materials. Bigger corporations do this so it must be somewhat effective.
These are not only but some of the tips I can give you right now. If you impletement these techniques you will bring visitors to your page and turn them into buyers of your services or products guaranteed. Good luck on your business.
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Labels: networking, social networking, make money online, social networking profile
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